"It's a fast-moving world. Times changes quickly. You've got to be on your toes. You've got to be looking for what's going to happen next. Where you going to be in 2020. Where we are going to be in 2020."
"It's a people business and it's a customer focus business. We gotta listen to our customers and we gotta respond, because upon that we live or die."
Lessons from the fast lane. F1 Director (Jordan Grand Prix, Red Bull Racing, Cosworth) with 30 years experience ‘making things happen’ in the challenging world of Formula One. Keynote speaker. Author of the book The Business of Winning (2014). Provides expert keynotes on leadership, customer service, marketing, the business of winning, partnerships, sponsorships and risk and safety.
He also makes regular appearances in the media (BBC 5 live Sport). He was a consultant to Pixar on CARS The Movie and CARS II.